The moments that
challenge us the most,
define us. The power to make a difference comes in believing in something greater than yourself.
No ice, no life.
We're in a race against time to save our oceans.
We have failed our children if we hand them an unsustainable planet.
When you have purpose,
everything becomes possible.
No message, no swim.
A negotiation should never become a battle, it’s an exploration. To find lasting peace between people, we must first make peace with nature.
The boldest measures
are always the safest.
Nothing ever happens
if you don’t visualise it first.
Lewis Pugh has pioneered more swims around famous landmarks than any other swimmer in history: First swim across the North Pole; first along the length of the English Channel; the world’s highest swim; the only swim under the Antarctic ice sheet …
Lewis swam all of these in just a Speedo swimsuit, often in conditions considered ‘impossible’. How does he do this? In a word, purpose. Lewis’s driving aim is to help protect our planet’s threatened oceans. To date his campaigns have been instrumental in the protection of over 2 million km² of vulnerable ocean, an area the size of Western Europe.
Red Sea 2022
During the two weeks he swam over some of the most precious coral in the world, and urged all nations gathered at Sharm el-Sheikh for COP27 to drastically cut their emissions, tackle the climate crisis and protect the world’s oceans.
So happy to see Pauline Barker given an MBE in the New Year's Honours List. She has helped make Devon and Cornwall the epicentre of open water swimming in the UK. And she is also a lovely person! 🏊♀️🌊